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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Fons Van Dyck

Fons Van Dyck is a recognized expert and strategic advisor in the field of brand positioning and communication strategies for both consumer and corporate brands and is the founder of Think BBDO, a division of the international communications group BBDO located in Brussels, specializing in brand consultancy. He teaches Strategic Brand Management and Marketing Communications Management at the Free University of Brussels (VUB) and is a renowned lecturer at business schools such as the Stockholm School of Economics. He is also a regular columnist for De Standaard on marketing trends and has previously been elected 'Master Marketeer' by the Belgian marketing association Stichting.

Books by Author

Advertising Transformed

Advertising Transformed

Fons Van Dyck


A must-have guide for all advertising professionals to creating great advertising in the digital age.

Published: February 2014, Paperback,
EAN: 9780749471484

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