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About the Author

Gary A Williams

Gary A Williams is a co-founder of Miller-Williams Inc., which has developed patented research methods that provide accurate measurements of how customers think and behave. Their clients include blue-chip companies such as ARAMARK, Coors, General Motors, Rockwell Automation, Sabre and Sikorsky Aircraft.

Books by Author

The 5 Paths to Persuasion

In a two-year survey, customer research experts Miller and Williams studied 1,700 executives, discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. Whether…

Published: May 2007, Paperback,
EAN: 9780749449940

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