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About the Author

Geoffrey Randall

Geoffrey Randall is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including Branding and is co-author of The Grocers (both Kogan Page).

Books by Author

The Grocers

The Grocers

Andrew Seth, Geoffrey Randall

From £12.49

Learn how some of the world's most successful supermarkets have each responded to the significant changes in the food retailing market in recent years.

Published: January 2011, Paperback,
EAN: 9780749461041

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