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About the Author
Hugo Whicher
Hugo Whicher is the Head of SaaS (Software as a Service) at Oracle, where he provides social selling and account based marketing across a 'virtually' merged sales and marketing team.
Books by Author
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
Published: October 2018, Paperback,
EAN: 9780749483586
