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About the Author

Hugo Whicher

Hugo Whicher is the Head of SaaS (Software as a Service) at Oracle, where he provides social selling and account based marketing across a 'virtually' merged sales and marketing team.

Books by Author



Tim Hughes, Adam Gray, Hugo Whicher

From £16.66

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.

Published: October 2018, Paperback,
EAN: 9780749483586

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