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Rethinking the Relationship Between Sales & Marketing

Remaining competitive and relevant in today’s fast-changing digital world is an increasing challenge for businesses. Smarketing - the merging of sales and marketing functions - provides a new operating model for sales and marketing teams to achieve a blended approach to customer experience that will ensure streamlined and stronger business growth.

In this video, Tim Hughes, Adam Gray and Hugo Whicher, explain the measurements that are required to successfully implement a Smarketing program and why traditional methods must now evolve. Addressing the need to break down silos in various functions such as reporting and personnel, and why this is now vital for business success, it addresses how to avoid gaps in your pipeline – right from the top of the funnel through to the result.

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