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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Ian Brace

Ian Brace is Director of Research Methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup.

Ian is a Visiting Fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.

Books by Author

Questionnaire Design

Questionnaire Design

Ian Brace


Construct and use better questionnaires for more effective market research.

Published: June 2013, Paperback,
EAN: 9780749467791

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