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About the Author

Joe Heapy

Joe Heapy and Oliver King co-founded Engine Service Design and were some of the first designers approaching transformational change with design thinking. They have managed countless design-led change programmes with corporations including Bupa, National Grid and Finnair. They are advocates of design thinking for business and champion the approach through the media and academia, helping to shape how this approach is taught to future leaders.

Books by Author

Customer-Driven Transformation

Transform your company's value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide.

Published: July 2018, Paperback,
EAN: 9780749483012

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