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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Jonathan Gabay

Jonathan Gabay is a creative strategist, educator and writer. His career spans three decades, during which time he has held several major advertising and marketing roles, including that of Group Creative Head at Saatchi and Saatchi Direct. He has worked with some of the most respected names in the world of creative advertising, marketing, PR, the media and education. Jonathan's books are featured throughout academia and his business insights are regularly sought by news media including CNN, ABC, BBC and Bloomberg.

Books by Author

Brand Psychology

Brand Psychology

Jonathan Gabay


Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and some brands can survive crises while others can't.

Published: March 2015, Paperback,
EAN: 9780749471736

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