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About the Author

JP Kuehlwein

JP Kuehlwein is Executive Vice President at Frédéric Fekkai, a New York-based prestige salon operator and hair care brand and an Outside Director of Smith & Norbu, a luxury optical frame maker in Hong Kong. He draws on over twenty years of hands-on experience in managing brands at Procter & Gamble across markets in Europe, North America and Asia.

JP Kuehlwein holds degrees in international management and business analysis from the universities of Reutlingen (Germany), Reims (France) and Lancaster (UK) and enjoys sharing his business and branding insights with students and marketers across the globe.