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About the Author

Julian Dent

Julian Dent is Chairman of VIA International, a specialist routes-to-market consultancy. He has over 35 years of global experience in distribution, specializing in channel strategy and implementation at global, corporate and regional levels. His clients cover industry sectors from FMCG to hospitality, construction and healthcare, eg Barclays bank, Cisco, Hyatt, Esso, IBM, Microsoft, Philips, Subway and Xerox. Julian is a Chartered Accountant and a Freeman of the City of London. He also works closely with the Global Technology Distribution Council to define accreditation for their industry-recognized awards.

Books by Author

Sales and Marketing Channels

Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.

Published: April 2018, Paperback,
EAN: 9780749482145

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Technology Distribution Channels

Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.

Published: August 2014, Paperback,
EAN: 9780749472177

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Distribution Channels

Distribution Channels

Julian Dent

£34.99

Examine the chain that makes products and services available for market and learn how to make the most of each step in the process for optimum product delivery.

Published: June 2011, Paperback,
EAN: 9780749462697

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