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About the Author

Kevin Wilson

Dr Kevin Wilson is CEO and a co-founder of the Sales Research Trust Ltd. A senior lecturer in marketing at Southampton Business School, UK, he is also Editor of the Journal of Selling and Major Account Management, a director of the Strategic Account Management Association, Chicago, USA, and provides consultancy to blue chip clients throughout Europe and North America. Visit his website at www.sales-research-trust.org.

Books by Author

Successful Global Account Management

Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically different approach to dealing with their key accounts…

Published: November 2001, Hardback,
EAN: 9780749436049

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