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About the Author

Laurence Minsky

Laurence Minsky is associate professor in Communication & Media Innovation at Columbia College Chicago, and author of many books on advertising and marketing. He is also an award-winning marketing strategist, creative director, and copywriter focused on creating innovative and effective branding and cross-discipline marketing solutions for many leading brands.

Books by Author

Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey


Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked, learn how to create an audio language to support your brand's identity.

Published: March 2017, Paperback,
EAN: 9780749478575

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