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About the Author

Laurence Minsky

Laurence Minsky is an award winning copywriter and marketer, with extensive professional experience working on a range of marketing campaigns. He also has an extensive academic background, and teaches in communications, media and marketing.

Books by Author

Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey


Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked, learn how to create an audio language to support your brand's identity.

Published: March 2017, Paperback,
EAN: 9780749478575

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