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About the Author
Martin Lindstrom is recognized as one of the world's primary branding gurus. He is the author of several best-selling branding books including Clicks, Bricks & Brands with Don Peppers and Martha Rogers and Brand Building on the Internet (both published by Kogan Page).
Lindstrom has for more than a decade advised Fortune Top 500 brands including Mars, Pepsi, LEGO, Cartoon Network, American Express, Mercedes-Benz, VISA, Ericsson, HSBC, Gillette, Yellow Pages and Microsoft. He is a former COO of British Telecom-LookSmart, co-founder of BBDO Interactive/Framfab, Europe's largest Brand Dialogue Company and founding CEO of BBDO Interactive Asia, the region's largest Brand Dialogue Company Lindstrom is an acclaimed keynote speaker at conferences all over the world.
He writes regular columns on branding which reaches a global audience of more than 4 million people in 30 countries. His acute insights have been featured in The Times, Fortune, BBC, The Daily Telegraph, The Australian and The Independent. Visit MartinLindstrom.com to learn more about Lindstrom's latest updates on brand and marketing trends.
Books by Author
In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the…
Published: January 2012, Paperback,
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated…
Published: April 2010, Paperback,