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About the Author

Matthew Harrison

Matthew Harrison holds a degree in International Management with French from the University of Bath. He is CEO of B2B International and previously set up and ran the company's offices in Beijing and then New York. He has 16 years' experience of business-to-business market research and intelligence on a worldwide basis. His clients include the likes of PwC, Shell, Sodexo, Xylem and Infineon. He has written numerous papers and articles for B2B International, as well as for a wide range of publications.

Books by Author

Market Research in Practice

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.

Published: March 2016, Paperback,
EAN: 9780749475857

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