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About the Author
Mike Meldrum
Mike Meldrum was a Lecturer in Marketing at the Cranfield School of Management, and now runs his own consultancy specialising in marketing, leadership development, and coaching.
Books by Author
Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.
Published: May 2013, Paperback,
EAN: 9780749466763