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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Mike Meldrum

Mike Meldrum was a Lecturer in Marketing at the Cranfield School of Management, and now runs his own consultancy specializing in marketing, leadership development and coaching.

Books by Author

The Complete Marketer

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

Published: May 2013, Paperback,
EAN: 9780749466763

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