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About the Author

Mike Meldrum

Mike Meldrum was a Lecturer in Marketing at the Cranfield School of Management, and now runs his own consultancy specialising in marketing, leadership development, and coaching.

Books by Author

The Complete Marketer

The Complete Marketer

Malcolm McDonald, Mike Meldrum

From £16.66

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

Published: May 2013, Paperback,
EAN: 9780749466763

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