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About the Author

Neda Jovanovic Dimitriadis

Dr. Neda Jovanovic Dimitriadis (PhD, MA) is an academic researcher with considerable practical experience in marketing-related project management. She is amongst the pioneers in the SEE region on behavioural research in media planning, and her work has been featured at major marketing conferences. She is a guest lecturer on brand strategy, consumer behaviour and marketing communications.

Books by Author

Advanced Marketing Management

Advanced Marketing Management

Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney

From £29.16

Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.

Published: November 2018, Paperback,
EAN: 9780749480370

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