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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Neil Gains

Neil Gains is a consultant, facilitator and trainer, working in the areas of cultural understanding, brand identity and sensory design. He worked for Cadbury Schweppes for more than 10 years in R&D and sensory research, before moving to Asia with AMI (now Synovate) to manage their Asia Pacific innovation practice, and founded Tapestry Works in April 2010.

Books by Author

Brand esSense

Brand esSense

Neil Gains


Brand esSense examines the importance of brand identity and especially the application of sensory principles to create a strong brand.

Published: November 2013, Paperback,
EAN: 9780749470012

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