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About the Author

Paul J. Russell

Paul J Russell is a results-oriented visual merchandising and retail-marketing executive, with a comprehensive background in developing and executing integrated consumer-focused programmes for manufacturers such as Williamson-Dickie Clothing MFG, Adidas America and Reebok International. He has developed award-winning concepts for Super Bowl XXXI, The Reebok Cup and the Olympic Games and has provided consulting services to speciality retailers such as Universal Studios, Hansgrohe Inc, Jos A Bank Clothiers and Britches of Georgetown. Paul serves on the Manufacturers Advisory Council for the World Alliance for Retail Excellence and Standards.

Books by Author

Field Visual Merchandising Strategy

Maintain a strong product presentation and employ an effective merchandising strategy, with this comprehensive guide to winning the retail war.

Published: January 2015, Paperback,
EAN: 9780749472641

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