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About the Author

Paul N Hague

Paul Hague is a founder of B2B International. With 35 years of experience running market research agencies, his clients include some of the largest corporations in Europe and the United States. He has written, co-authored and contributed to numerous publications on market research tools and techniques.

Books by Author

Market Research in Practice

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.

Published: March 2016, Paperback,
EAN: 9780749475857

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Do Your Own Market Research

Do Your Own Market Research

Paul N Hague

£19.99

Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses,…

Published: June 1998, Paperback,
EAN: 9780749426521

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