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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Paul Springer

Paul Springer is Head of Research for Design, Media & Management and a communications Prof at Buckinghamshire New University (UK). He is an advisor to the China Advertising Association and Chairs the Research committee of the European Foundation of Commercial Communications Education Springer has written for Admap, Brand Strategy and China Advertising. He is the author of Ads to Icons, (published by Kogan Page).

Books by Author

Pioneers of Digital

Pioneers of Digital

Mel Carson, Paul Springer

£19.99

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity.

Published: October 2012, Paperback,
EAN: 9780749466046

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Ads to Icons

Ads to Icons

Paul Springer

£19.99

Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.

Published: August 2009, Paperback,
EAN: 9780749456474

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