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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Pepe Martínez

Pepe Martinez is the Managing Director of Millward Brown, Iberia. He holds a degree in Psychology from the Complutense University, Madrid (UCM) and he has been working in marketing research for nearly 30 years. Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research.

Books by Author

The Consumer Mind

The Consumer Mind

Pepe Martínez


The Consumer Mind is based on research from Millward Brown and provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.

Published: June 2012, Paperback,
EAN: 9780749465704

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