We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967



About the Author

Peter Cheverton

Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management , Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.

For more information, visit Peter Cheverton's website at www.insightmp.com

Books by Author

Key Account Management

Key Account Management

Peter Cheverton

£34.99

Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers.

Published: February 2015, Paperback,
EAN: 9780749469405

Read more

Understanding the Professional Buyer

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing…

Published: November 2010, Paperback,
EAN: 9780749461232

Read more

Building the Value Machine

This new title shows you how to turn your business into a 'value machine' where its internal functions (such as sales and marketing) are aligned in order to work with key customers to create real value…

Published: November 2009, Hardback,
EAN: 9780749454852

Read more

Global Account Management

Global Account Management

Peter Cheverton

£24.99

Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.

Published: January 2008, Paperback,
EAN: 9780749452278

Read more

Key Marketing Skills

Key Marketing Skills

Peter Cheverton

£24.95

Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context.

Published: October 2004, Paperback,
EAN: 9780749442989

Read more