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About the Author
Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management , Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.
For more information, visit Peter Cheverton's website at www.insightmp.com
Books by Author
Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers.
Published: February 2015, Paperback,
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing…
Published: November 2010, Paperback,
This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with key customers to create real value…
Published: November 2009, Hardback,
Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.
Published: January 2008, Paperback,