Rasheed Ogunlaru is an acclaimed life, business and corporate coach whose simple 'become who you are' approach has helped countless business owners connect with themselves, their businesses and their customers. His background spans over 20 years in coaching, training, media, PR and performance. Rasheed is the business coach partner to the British Library's Business and IP Centre and business coach mentor to TiE UK. His clients include business owners, TV personalities, Chief Executives, pop stars and the general public. Rasheed is a highly sought-after public speaker and regularly appears in the media, including the BBC, The Times and the Guardian.