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Innovation and Best Practice
for Business Success

Established 1967

About the Author

Robert Cluley

Dr Robert Cluley is assistant professor at Nottingham University BUsiness School. He has contributed to a range of texts on branding and advertising, along with a plethora of research publications and edited collections. He teaches in the fields of branding, advertising and marketing communications.

Books by Author

Essentials of Advertising

Essentials of Advertising

Robert Cluley


A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business…

Published: February 2017, Paperback,
EAN: 9780749478391

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