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About the Author

Robert Cluley

Dr Robert Cluley is assistant professor at Nottingham University Business School. He has contributed to a range of texts on branding and advertising, along with a plethora of research publications and edited collections. He teaches in the fields of branding, advertising and marketing communications.

Books by Author

Essentials of Advertising

Essentials of Advertising

Robert Cluley

£29.99

Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries

Published: February 2017, Paperback,
EAN: 9780749478391

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