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About the Author
Robin Birn has been a marketing and market research practitioner for over 25 years. In 1985, Robin set up Strategy, Research and Action Ltd, which is now the largest international marketing research company for the map, atlas and travel-guide sector, and the book industry.
He is a Fellow of the Market Research Society and is the author of The Effective Use of Market Research and The International Handbook of Market Research Techniques (both published by Kogan Page), Using Research to Grow Your Business and Marketing for Publishers.
Books by Author
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business…
Published: March 2004, Paperback,
This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative…
Published: August 2002, Paperback,