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Innovation and Best Practice
for Business Success

Established 1967



About the Author

Sandra M Oliver

Following a successful career in media and industrial/commercial public relations, Dr. Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly Corporate Communications journal, a fellow fo the Royal Society of Arts and chair of the International Public Relations Association.

Books by Author

Public Relations Strategy

Public Relations Strategy

Sandra M Oliver

£19.99

Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Published: November 2009, Paperback,
EAN: 9780749456405

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