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About the Author

Stan Maklan

Stan Maklan is Reader in Strategic Marketing at Cranfield University. In addition he is an experienced marketer and consultant.

Books by Author

Marketing Value Metrics

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

Published: October 2014, Paperback,
EAN: 9780749468972

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