Stan Maklan

Our Products

Business, Finance, Risk & Information Management +
Marketing & Public Relations +
Human Resources, L&D, Coaching & CIPD +
Logistics, Operations & SCM +
Employability, Careers & Entrepreneurship +
Masterclasses
Online Learning

About the Author

Stan Maklan is Reader in Strategic Marketing at Cranfield University. In addition he is an experienced marketer and consultant.

Books by Author

Marketing Value Metrics

Malcolm McDonald, Peter Mouncey, Stan Maklan

£24.99

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

Published: October 2014, Paperback,
EAN: 9780749468972

Tweets