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About the Author

Thomas Gad

Thomas Gad is an experienced and inspirational international branding authority, with more than 30 years of experience with many famous brands including Nokia, BMW, Virgin, SAS, Deutsche Bank and Spotify. He is the author of the acclaimed book 4-D Branding and co-author of Managing Brand Me and Beyond Branding and is based in Stockholm, Berlin and Palo Alto, CA, running his own international consultancy business with offices in Scandinavia, Germany, the USA, Russia and the UK.

Books by Author

Customer Experience Branding

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology.

Published: September 2016, Paperback,
EAN: 9780749477509

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