We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967



About the Author

Thomas Gad

Thomas Gad is an experienced and inspirational international branding authority, with more than 30 years of experience with many famous brands including Nokia, BMW, Virgin, SAS, Deutsche Bank and Spotify. He is the author of the acclaimed book 4-D Branding and co-author of Managing Brand Me and Beyond Branding and is based in Stockholm, Berlin and Palo Alto, CA, running his own international consultancy business with offices in Scandinavia, Germany, the USA, Russia and the UK.

Books by Author

Customer Experience Branding

A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of '4-D Branding' and 'Managing Brand Me'.

Published: September 2016, Paperback,
EAN: 9780749477509

Read more