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Anette Broløs is Director and Founder of Finthropology and a fintech analyst based near Odense in Denmark. She is an experienced fintech and financial services leader working on strategic innovation, partnerships, open banking and digital transformation and an experienced speaker and facilitator. She holds an industrial PhD in collaborative innovation and has a background in economics. Broløs has extensive experience in banking and finance including consultant work on the implementation of PSD2, six years as CEO of Copenhagen FinTech Innovation and Research and prior to that, was the CFO and later Head of Development at Fionia Bank. She also sits on the Fintech Connect Advisory Board on Digital Transformation and is a co-lead of the European Women Payments Network Research network.