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Duena Blomstrom is CEO and co-founder of PeopleNotTech, a people software solution focusing on Psychological Safety and high performing team dynamics. She is also an international keynote speaker and a prolific writer on Forbes and LinkedIn. She is also often named as a top 100 global influencer in the tech space and has been recognized as a LinkedIn "Top Voice" with 250,000 followers and 110,000 newsletter subscribers. She is based in London, UK.