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Hamish Pringle

Hamish Pringle is Director General of the IPA (The Institute of Practitioners in Advertising). He has over 26 years' experience in the advertising industry having run his own branding and marketing consultancy and worked for Saatchi & Saatchi amongst many others. He is also the author of Brand Spirit, Brand Manners, and Celebrity Sells.

More from Hamish Pringle
Spending Advertising Money in the Digital Age (9780749463052)
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