Max McKeown

Max Mckeown is an author, consultant and  popular speaker in the strategy field. His list of clients includes many  major corporations across multiple sectors, such as Microsoft, Virgin,  2012 Olympics, Sony, Barclays and Vodafone to name just a few.  A  well-known speaker on subjects such as innovation, engagement and  competitive advantage, he is also the author of several books including E-Customer, Why They Don't Buy, Unshrink and The Truth About Innovation.