Mersha Aftab

Dr Mersha Aftab is an Associate Professor, researcher and international consultant specialising in empathy-led transformation, human-centred design and design thinking. Her interdisciplinary work spans business, management, technology, healthcare and the built environment, with a particular focus on how organisations navigate innovation, digital transformation and complex change. She has led interdisciplinary research and industry collaborations across academia, government and the private sector, developing practical frameworks and tools that place people at the centre of transformation. She is also the founder of the empathy group, which brings together stakeholders from the public, private and higher education sectors to advance the role of design in driving meaningful transformation.