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Paul Pietersma MSc. BA is a strategy consultant and managing director of Business Strategies at Berenschot. He has more than 15 years of experience in the consultancy business in which he advised many CEO's and boards of directors on various strategic issues. He has won the Dutch Professionals Award of Management Consultancy, he has published several articles on strategy and he is the (co)author of two leading Dutch strategy books 'Het Strategieboek I' and 'Het Strategieboek II'. He is also (co)author of Key Management Models.