0 Items: 0
Basket

Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T+Cs apply.

Peter Mouncey

Peter Mouncey is an experienced marketing professional who now works in marketing education and consultancy. A visiting Fellow of Cranfield University School of Management, he is also a Director of the Cranfield Marketing Measurement and Accountability Forum.

More from Peter Mouncey
Marketing Value Metrics (9780749468972)
Buy Now
Article
The Biggest Threat to Marketing's Role is Measuring Tactical Promotional Expenditure
Article
6 Tips on Marketing Metrics
Article
Professor Malcolm McDonald on Measuring Marketing Effectiveness


Get tailored expertise every week, plus exclusive content and discounts

For information on how we use your data read our  privacy policy
© 2023 Kogan Page Ltd

Head office: 45 Gee Street, 2nd Floor, London, EC1V 3RS, UK
US office: 8 W 38th Street, Ste 902, New York, NY 10018, USA

Headless Content Management with Blaze

Secure payments