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Purna Virji is a globally recognized content strategist and the Principal Consultant, Content Solutions at LinkedIn. Based in Philadelphia, Pennsylvania, she previously led global learning and thought leadership programmes for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honoured Listee on the Marquis Who's Who 2023 list.