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Rowland Gee is the co-founder of Grey4Gold Ltd a offering mentoring and support to SME retailers. He has over 30 years broad-based experience in the retail sector, running publicly listed companies. He was appointed Chief Executive of Moss Bros Group plc in 1989 and a period of financial success and building significant market share in men's clothing. Under his leadership, Moss Bros entered a strategic and extremely valuable business relationship with Hugo Boss, resulting in 17 high profile Hugo Boss stores being established in the UK.