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Scott Thomson is a partner at Method Media Intelligence (MMI), a measurement consultancy and technology provider. After working with a Ministry of Defence contractor in the UK, helping design user-friendly control systems, he has spent over two and a half decades with companies like Publicis, Nielsen, Media Audits, Naked Communications and Dentsu. He helps brands devise, design and measure successful marketing strategies, and he has helped numerous global brands take on the challenges currently plaguing the advertising industry today. He is based in London, UK.