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Dr Simon Kelly has 35 years' experience in the ICT industry in customer service, sales, and marketing. He pioneered the move from 'product push' to 'value-based' selling while he was Marketing Director (SVP) at BT. A "pracademic" he has developed innovative marketing and sales skills modules at Sheffield Business School where he was a Senior Lecturer. He is currently CEO of Cohesion Marketing Services and a Principal of Shake Marketing Group and Lecturer in Marketing and Sales at York Management School.