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5 Ways to Start an Outside-in Business Strategy

In order to be more customer-focused, businesses should adopt an outside-in strategy.

Oliver King, co-author of Customer-Driven Transformation, shares five tips companies can use to easily integrate this strategy:

  1. Trying the customer experience
  2. More customer immersions
  3. Customers missions
  4. Writing the story from a customer’s perspective
  5. Looking at the gaps

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