Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
Cancel Culture: Can a Brand Get Cancelled?
Customers today expect and support brands who take a stand and have opinions on wider societal issues. However, they can also ‘cancel’ a brand if they don’t agree.
Michelle Carvill discusses the impact of ‘cancel culture’ on brands and the things companies should consider when planning posts and campaigns.