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Customer-Driven Transformation: Key Lessons From Big Companies

Customer experience is the new battleground for companies. If they do not want to be disrupted, they must transform. As a result, we are seeing companies replace traditional roles and strategies with new initiatives to provide a seamless customer experience.

In this video, Oliver King, co-author of Customer-Driven Transformation, discusses key lessons we can learn from big companies and the benefits they experienced.

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