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Data and AI Skills

Gain the Confidence You Need to Succeed

Jordan Morrow

Discover the AI and data skills you'll need and develop your confidence to succeed in the digital age.

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EAN: 9781398624139

Edition: 1

Published: 03 Mar 2026

Format: 234 x 156

240 pages

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About the book

Build the data and AI skills needed to succeed in a rapidly evolving digital economy.

Data and AI Skills is a practical guide for anyone who wants to understand, apply, and operationalize data and AI in real business contexts. As organizations accelerate adoption, the ability to interpret data, evaluate AI use cases, and apply human judgment is now a core professional capability, not a specialist skill.

Written by international bestselling author Jordan Morrow, a global thought leader in data and AI literacy, this book provides a structured approach to developing your skills. It bridges the gap between theory and application, helping you move from awareness to confident execution in your day-to-day role.

You'll learn how to:
- Build practical frameworks for working with data and AI
- Define and prioritize high-impact AI use cases
- Apply critical thinking to data and AI
- Translate insights into clear business actions
- Combine human judgment with AI capabilities effectively

Cutting through hype and complexity, this book equips you to build lasting capability, improve decision quality, and stay relevant as data and AI reshape the future of work.

Themes include: data literacy, AI skills, business analytics, digital transformation, data-driven decision making

About the authors

Jordan Morrow is known as the "Godfather of Data Literacy", having built one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data and the Senior Vice President of Data and AI Transformation for AgileOne. He is the author of four other books: Be Data Literate, Be Data Driven, Be Data Analytical and Business 101 for the Data Professional all published by Kogan Page. He is based near Salt Lake City, UT.

Jordan Morrow

Section - ONE: Data and AI;
- Chapter - 01: The formula for success in the age of data and AI;
- Chapter - 02: What does data and AI confidence look like?;
- Chapter - 03: Data literacy – your journey toward success;
- Chapter - 04: AI and AI literacy;
- Chapter - 05: How to build a plan to succeed with data and AI;
- Chapter - 06: The power of data and AI use cases;
Section - TWO: The human factor;
- Chapter - 07: Why human and emotional intelligence still matter in the age of data and AI;
- Chapter - 08: Applying your human and emotional intelligence to data and AI decisions;
- Chapter - 09: Talking the language of data and AI;
- Chapter - 10: Build better value with data and AI;
- Chapter - 11: Becoming a data and AI leader in your organization – the power of change management;
- Chapter - 12: Your mindset – bringing it all together;

Reviews

Tiankai Feng, Author of Humanizing AI Strategy

Jordan Morrow, the godfather of data literacy, did it again! With Data and AI Skills he tackles one of the most burning questions of our time: what is the role of human beings in an age of AI-driven hyper-automation and -acceleration? Morrow's answer is the elegantly simple yet powerful formula: Data + AI + IQ + EQ = Engineered Intelligence, and it works perfectly. As someone who is deeply passionate about the human side of data and AI, I really appreciated how the entire second part is dedicated to human factors. With topics including emotional intelligence, language, change management, leadership and mindset, Morrow doesn't just hit all the right notes - he weaves them into a beautiful harmony of knowledge nuggets and actionable insights. This is a book everyone who works with data and AI needs to read. And let's be honest - that's probably all of us.

Simone Pozniak, Head: Data and Analytics, Webber Wentzel

It's not often you encounter someone with Jordan Morrow's depth of technical expertise and global reputation who is equally committed to bringing others along on the journey. He has that rare gift of translating the most abstract data and AI concepts into clear, relatable, and thought-provoking actions - and he brings the same clarity to his writing: direct, jargon-free, and grounded in real-world experience. Through his words, you feel as though he is speaking directly to you. He is generous with his knowledge, genuinely curious about the experiences of others, and deeply invested in elevating the field as a whole. You will not regret reading this book. It reflects the best of who he is, both as a data leader and as a human being.

Cecilia Dones, Founder and Chief Data Officer, 3 Standard Deviations

Jordan Morrow's Data and AI Skills cuts through the hype and delivers concrete guidance for professionals who need to understand and leverage AI responsibly. It's a practical reference for building both the skills and the judgment to make AI work in real-world contexts.

Steve Taylor, Strategic Data Lead - Data, Digital & Technology, National Fire Chiefs Council, UK

Jordan Morrow is truly the Godfather of Data Literacy. The world needs to better understand the importance of data and its accuracy. Leaders need to understand that in order to get accurate data they need to empower their people to understand why they are creating data all day, every day. Morrow understands this and writes passionately about the subject in ways that non-technical folks can understand. With data in the modern world comes the inevitability of AI. AI isn't going to cure the world's ills overnight but it isn't going away either, so we need to learn how to best utilize the power of AI for good. If you want to talk about data and AI, talk to Jordan Morrow.

Rosanne Werner, CEO, XcelerateIQ

While most data and AI books focus on tools, models, and technical capability, this book boldly puts people at the centre. It's about rewiring how we think, how we learn, and how we work. Jordan Morrow keeps you engaged and curious throughout, showing how personalization and human-centric design help individuals and organizations meet people where they are, build genuine confidence, make better decisions, strengthen collaboration, and solve real-world problems - without the burnout.

Jordan Morrow, the godfather of data literacy, did it again! With Data and AI Skills he tackles one of the most burning questions of our time: what is the role of human beings in an age of AI-driven hyper-automation and -acceleration? Morrow's answer is the elegantly simple yet powerful formula: Data + AI + IQ + EQ = Engineered Intelligence, and it works perfectly. As someone who is deeply passionate about the human side of data and AI, I really appreciated how the entire second part is dedicated to human factors. With topics including emotional intelligence, language, change management, leadership and mindset, Morrow doesn't just hit all the right notes - he weaves them into a beautiful harmony of knowledge nuggets and actionable insights. This is a book everyone who works with data and AI needs to read. And let's be honest - that's probably all of us.
Tiankai Feng, Author of Humanizing AI Strategy