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Data and Analytics Strategy for Business

Leverage Data and AI to Achieve Your Business Goals

Design, implement and execute a data strategy that harnesses AI with this guide to driving innovation and creating value.

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EAN: 9781398622012

Edition: 2

Published: 03 Aug 2025

Format: 234 x 156

344 pages

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About the book

Struggling to convert your data, analytics and AI strategy into business value?

Data and Analytics Strategy for Business by Simon Asplen-Taylor is an essential guide for CDOs, CAIOs, CIOs and CTOs seeking to deliver measurable results from data investments. Focused on aligning data, analytics and AI with strategic goals, this book helps leaders move from initial implementation to transformation.

Fully updated with the latest AI developments, it provides practical tools and real-world insights to accelerate implementation, drive adoption and optimize performance across the organization.

You'll learn how to:
- Align data, analytics and AI to strategic business outcomes
- Build trust through data quality, governance and transparency
- Integrate AI and ML Secure executive and organizational buy-in for long-term success
- Learn from real-world examples including Tesco and Facebook

With guidance grounded in real results, Data and Analytics Strategy for Business helps senior leaders lead smarter, execute faster and unlock enterprise-wide impact.

Themes include: data strategy, AI adoption, analytics leadership, digital transformation, data governance, performance optimization

About the authors

Simon Asplen-Taylor is the founder and CEO of VALSTR, a leading data, analytics and AI consultancy and was the first Chief Data Officer in the UK. He previously served as Chief Data Officer for multiple FTSE firms including Bupa, UBS, Tesco and Regus and led some of the largest data led transformations in Europe. He is a Fellow of the Royal Statistical Society (RSS) and serves on the RSS's AI Taskforce. In 2023, he was named by CEO Magazine as Most Influential Data Analytics CEO. He is based in London, UK.

Simon Asplen-Taylor

Section - ONE: How data, analytics and AI can help you grow your business;
- Chapter - 01: How can this book help you?;
- Chapter - 02: The business case for data;
- Chapter - 03: Your data and analytics strategy;
- Chapter - 04: AI strategy;
- Chapter - 05: A team game;
Section - TWO: Wave 1 – aspire;
- Chapter - 06: A quick win;
- Chapter - 07: Repeat and learn;
Section - THREE: Wave 2 – mature;
- Chapter - 08: Data governance;
- Chapter - 09: Data quality;
- Chapter - 10: Single customer view;
- Chapter - 11: Generating insights;
- Chapter - 12: Data risk management and ethics;
Section - FOUR: Wave 3 – industrialize;
- Chapter - 13: Automation, automation, automation;
- Chapter - 14: Scaling up and scaling out;
- Chapter - 15: Data and AI culture;
Section - FIVE: Wave 4 – realize;
- Chapter - 16: The voice of the customer;
- Chapter - 17: Maximizing data science and AI;
- Chapter - 18: Sharing data with suppliers and customers;
Section - Six: Wave 5 – differentiate;
- Chapter - 19: Data products;
- Chapter - 20: Right leadership, right time;
- Chapter - 21: Epilogue – data and AI success;
- Chapter - 22: Glossary;

Reviews

Premal Desai, Head of Data & AI, The Gym Group

Simon Asplen-Taylor's latest edition is a superb coaching manual designed to guide data leaders and practitioners through the challenge of tackling analytics and AI. The book provides practical advice around where to start and how to cut through the hype to realize actual business value from data and AI. This how-to guide builds your confidence and makes sure you're in the driving seat when it comes to your organization's approach to AI and its applications. It's an invaluable companion to your organization's data strategy.

Remi Martins-Tonks, Head of Data and Analytics, Money & Pensions Service

Simon Asplen Taylor's book has been exceptionally useful in informing how I run and improve my organization's data capability. This latest edition shows data leaders how to gain a strategic edge by skillfully layering AI into their existing data strategy. A must-read for clear, practical advice in today's AI-obsessed climate!

Sandro Saitta, Data & AI advisor, Lecturer, Faculty of Business and Economics, University of Lausanne

Simon Asplen-Taylor in Data and Analytics Strategy for Business made data and analytics strategy accessible and pragmatic. While other books may be high-level and abstract, this book is both comprehensive and practical. It is full of sound advice for new CDOs and data leaders. Filled with frameworks, definitions, examples and anecdotes, this book is a must-have for any serious data leaders.

Rebecca Fitzgerald, Director of Architecture and Data, YBS

As an enterprise leader for architecture, data and AI, I found this book incredibly helpful! Simon Asplen-Taylor's coaching style is evident throughout; he provides very clear, practical advice on how to align AI with existing data strategy to deliver genuine value. AI is a vast area and moving at such a speed. This book provides essential support for business leaders, answering key questions on how to respond to AI and stay ahead of the curve.

Suzie Darby, Head of Data & Analytics, Willmott Dixon Holdings Limited

In the fast-evolving world of data leadership, Data and Analytics Strategy for Business is an indispensable guide for anyone looking to deliver real and sustained business value through data. As someone new to a data leadership role, I've sought many resources for advice, but this book has been a game-changer in helping me navigate and accelerate as a professional in this space. Simon Asplen-Taylor's willingness to lay bare his secrets for collective success is testament to the leader he is. He has expertly distilled his years of experience into key themes, challenges and phases that all leaders and businesses will face, providing early insights and a roadmap for growth and success. His people-centered and actionable words have not only helped me anticipate and navigate the nuances of my role but also empowered me to move the business forward more confidently in driving its goals through data and insight.

Kenton Cool, World-leading Mountaineer

In my experience, taking people somewhere they've not been before requires leadership and trust, whether that's climbing Everest or making a success of your business through the use of data and analytics. In Data and Analytics Strategy for Business, Simon Asplen-Taylor cuts through the jargon and provides a clear route for success.

Kevin Gaskell, serial entrepreneur and former MD, Porsche GB and BMW GB

One of the benefits of going digital is that organizations can collect, review and analyze enormous quantities of data. Correctly interpreting this data provides the intelligence which enables a business to understand the consumer and marketplace in a completely new way. Successful organizations require a clear data strategy and a disciplined set of operational processes. Simon Asplen-Taylor shows in detail how to make this happen in the real world. He demonstrates that data is key but reveals that an effective data officer never loses sight of the commercial application and human element of the intelligence created.

Pratik Patel, Head of Data, Birmingham Bank

As a hands-on data practitioner, this book appealed to me for its practical and action-oriented advice. It contains clear and specific guidance geared towards generating tangible business value. I will refer to this throughout the year and would recommend others to use it too to drive a business forward with data!

Nina Monckton, Head of Data, Inigo

Whether you are an experienced data leader or simply curious about getting more from data, this book is an invaluable source of insight. The real-world examples, practical exercises and case studies make the concepts easily understandable and highly applicable.

Emily Lewis, Business Development Representative, Pro MGA Global Solutions

I would highly recommend Data and Analytics Strategy for Business. This book contains useful insights into the world of data; demonstrating how data should be 'the heartbeat' of all successful businesses. The book is highly valuable to anyone currently in the formative stages of their career.

Simon Asplen-Taylor's latest edition is a superb coaching manual designed to guide data leaders and practitioners through the challenge of tackling analytics and AI. The book provides practical advice around where to start and how to cut through the hype to realize actual business value from data and AI. This how-to guide builds your confidence and makes sure you're in the driving seat when it comes to your organization's approach to AI and its applications. It's an invaluable companion to your organization's data strategy.
Premal Desai, Head of Data & AI, The Gym Group

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