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Data and Analytics Strategy for Business
Leverage Data and AI to Achieve Your Business Goals
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About the book
Struggling to convert your data, analytics and AI strategy into business value?
Data and Analytics Strategy for Business by Simon Asplen-Taylor is an essential guide for CDOs, CAIOs, CIOs and CTOs seeking to deliver measurable results from data investments. Focused on aligning data, analytics and AI with strategic goals, this book helps leaders move from initial implementation to transformation.
Fully updated with the latest AI developments, it provides practical tools and real-world insights to accelerate implementation, drive adoption and optimize performance across the organization.
You'll learn how to:
- Align data, analytics and AI to strategic business outcomes
- Build trust through data quality, governance and transparency
- Integrate AI and ML Secure executive and organizational buy-in for long-term success
- Learn from real-world examples including Tesco and Facebook
With guidance grounded in real results, Data and Analytics Strategy for Business helps senior leaders lead smarter, execute faster and unlock enterprise-wide impact.
Themes include: data strategy, AI adoption, analytics leadership, digital transformation, data governance, performance optimization
About the authors
- Simon Asplen-Taylor's latest edition is a superb coaching manual designed to guide data leaders and practitioners through the challenge of tackling analytics and AI. The book provides practical advice around where to start and how to cut through the hype to realize actual business value from data and AI. This how-to guide builds your confidence and makes sure you're in the driving seat when it comes to your organization's approach to AI and its applications. It's an invaluable companion to your organization's data strategy.
- Premal Desai, Head of Data & AI, The Gym Group
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