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Getting the Timing Right: When Should a Business Say Sorry?

27 January 2020
Sean O'Meara

Do you know how long you should leave a crisis before apologizing?

Sean O'Meara, co-author of The Apology Impulse, discusses the importance timing can have when issuing an apology. Depending on the type of crisis, sometimes a delayed response can show more sincerity and meaningfulness than impulsively saying sorry.

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