Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T+Cs apply.
Corporate Apologies: What to Avoid
Organizations need to issue public apologies for two key reasons: operational failures or cultural failures. Cultural failures can be trickier to manage as people perceive the failure in different ways.
Sean O’Meara uses an example from a British stationary retailer to highlight why companies should not turn to social media for help when addressing cultural failures.