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AI Strategy

Unleash the Power of Artificial Intelligence in Your Business

Bernard Marr

Understand the power of AI and use it to gain a competitive advantage for your business.

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EAN: 9781398619555

Edition: 1

Published: 03 Apr 2025

Format: 234 x 156

328 pages

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About the book

Is your business truly ready for the AI revolution? Future-proof your organization with a winning AI strategy.

AI Strategy is the executive playbook for turning artificial intelligence into long-term value and a competitive edge. Written by bestselling author and futurist Bernard Marr, it equips senior leaders with the clarity, tools and foresight to scale AI across the enterprise while managing risk and accelerating innovation.

Ideal for C-suite decision makers and business leaders, this guide addresses the strategic and operational realities of AI adoption at scale.

You'll learn how to:
- Align AI with business goals, governance and KPIs
- Anticipate ethical, legal and reputational challenges before they emerge
- Build internal capability, leadership buy-in and technical infrastructure
- Leverage real-world examples from energy, finance, healthcare and more
- Deliver measurable value through scalable, responsible AI integration

Whether you're launching a pilot or scaling enterprise-wide, AI Strategy helps you lead decisively, invest wisely and confidently build and execute a winning and sustainable AI strategy.

Themes include: AI adoption, digital transformation, responsible AI, innovation leadership, enterprise strategy, risk governance

About the authors

Bernard Marr is one of the world's leading voices in business and technology. A futurist and strategic board advisor, he has worked with many of the world's best-known organizations and writes a regular column for Forbes. He is also a major influencer with a combined following of 5 million people across his social media channels and newsletters and has been ranked by LinkedIn as one of the top 5 business influencers in the world. He is the author of The Intelligence Revolution, Data Strategy and Data-Driven HR, all published by Kogan Page.

Bernard Marr

- Chapter - 00: Introduction: The urgent need for AI strategy
Section - ONE: Unveiling the power of AI
- Chapter - 01: AI today: Its evolution and integration, and the dawn of a new digital age;
- Chapter - 02: The positive and negative impacts of AI: A balanced perspective;
- Chapter - 03: Why every business is now an AI business: Embracing the inevitable transformation;
Section - TWO: Crafting your AI blueprint
- Chapter - 04: Business alignment: Rethinking strategies for the AI revolution;
- Chapter - 05: Your use cases: From quick wins to strategic triumphs;
- Chapter - 06: The need for scalability: Building AI for tomorrow, today;
- Chapter - 07: Data management: The keystone of AI success;
- Chapter - 08: Technology stack: Architecting the future;
- Chapter - 09: Talent and skills development: Cultivating an AI-ready workforce;
- Chapter - 10: Vendor and partner ecosystems: Leveraging collective expertise;
- Chapter - 11: Ethical and responsible AI: Guiding principles for trustworthy technology;
- Chapter - 12: Compliance and security: Fortifying your AI endeavours;
- Chapter - 13: Sustainability: AI for a greener tomorrow;
- Chapter - 14: Risk management: Safeguarding your AI journey;
- Chapter - 15: Delivery and change management: Navigating the AI transformation;
- Chapter - 16: Measurement and evaluation: Defining success in the AI era;
- Chapter - 17: Culture and mindset: Cultivating innovation and adaptability;
Section - THREE: AI strategy in action - Real-world examples from the front lines
- Chapter - 18: Real-world AI use cases: Identifying overlaps and overarching themes;
- Chapter - 19: Real-world examples from business functions;
Section - FOUR: Envisioning the future with AI
- Chapter - 20: Top tips: Key enablers of AI success;
- Chapter - 21: A look into the future: Beyond the horizon

Reviews

Thomas Godden, Director Enterprise Strategy, AWS

A masterful guide that demystifies AI and provides business leaders with a clear, actionable blueprint for leveraging this transformative technology. Marr combines deep expertise with practical insights, making this an essential playbook for any organization looking to thrive in the AI era.

Jon Tippell, Managing Director, Data & AI, Accenture

AI Strategy is a crucial reference for every reader who wants to improve their business processes and customer experience with AI. Bernard Marr lays out in simple, logical steps how to rethink your business strategy, identify and prioritize your use cases, and then operationalize those quickly and at scale. Moreover, the book is sprinkled with tangible examples of where and how AI is having a positive impact on the world's leading brands. Recommended unreservedly.

Gary Shapiro, CEO, Consumer Technology Association, producer of CES

Clear, important and strategic. AI Strategy is a must-read for leaders who don't want to get left behind on AI.

Vlad Lukic, Managing Director & Senior Partner, Global Leader of Tech and Digital, Boston Consulting Group

Bernard Marr's AI Strategy is a must-read for business leaders looking to deploy and integrate AI at scale. It pushes leaders to think bigger and bolder-beyond tactical applications-to drive real transformation within their organizations and across industries.

Luc Dammann, President of EMEA, Adobe

A comprehensive and thoughtful guide on developing and implementing AI. It is a must-read for leaders wanting to gain or maintain a competitive edge with this transformative technology.

David Plink, CEO, Top Employer Institute

Whether it is on stage or in a book, Bernard Marr sketches a clear picture of the possibilities and impossiblities, the exciting parts as well as the intimidating ones and the do's and don't's around AI. This book helps any leader to get a comprehensive picture of how to incorporate AI in their strategy and day-to-day life.

Albert Meige, Global Director, Blue Shift, Arthur D. Little

AI is deeply transforming the way we do research, development, and innovation, a shift I regularly discuss with my clients-senior executives navigating this change, and my personal focus. In AI Strategy, Bernard Marr extends this view to the broader business landscape, offering leaders a clear roadmap to integrate AI across all strategic dimensions. A must-read!

Taha Kass-Hout, Global Chief Science and Technology Officer, GE HealthCare

Bernard Marr's AI Strategy is an essential guide for business leaders navigating the AI revolution. With deep insights and real-world case studies, Marr demystifies AI and presents a strategic blueprint for leveraging its transformative power. For any executive, entrepreneur, or decision-maker looking to future-proof their organization, AI Strategy provides the clarity and direction needed to turn AI from a buzzword into a sustainable competitive advantage.

Mitra Azizirad, President, COO and CVP, Strategic Missions and Technologies, Microsoft

Business leaders need to prioritize developing a robust AI strategy and roadmap. This is essential to harness the power of generative AI and drive new economic and societal value. AI Strategy provides guidance on how to navigate both the technological advancements and cultural shifts that come with this transformative landscape.

Paul Daugherty, Author, "Human+ Machine: Reimagining Work in the Age of AI"

Business leaders are enthralled with the promise of AI, but many are struggling to scale the impact across their organizations. In AI Strategy, Bernard strikes the right balance between technological insight and strategic thinking, offering a clear roadmap for organizations at any stage of their AI journey. AI Strategy is an important resource for executives who recognize that AI isn't just another technology trend, but a fundamental business imperative.

A masterful guide that demystifies AI and provides business leaders with a clear, actionable blueprint for leveraging this transformative technology. Marr combines deep expertise with practical insights, making this an essential playbook for any organization looking to thrive in the AI era.
Thomas Godden, Director Enterprise Strategy, AWS

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