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The Intelligence Revolution

Transforming Your Business with AI

Harness the transformative power of artificial intelligence and integrate it in your business strategy to deliver intelligent products, services and business processes that put you above the rest.

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EAN: 9781789664348

Edition: 1

Published: 13 Aug 2020

Format: 234 x 155

224 pages

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About the book

Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy.

We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business.

Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon.

Don't be left behind. Instead, discover how to turbocharge your business.

About the authors

Bernard Marr is a digital transformation, AI and big data guru and a bestselling author. A strategic performance consultant, he has worked with and advised many of the world's best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business models and strategies. A frequent keynote speaker, he also writes on the topic of AI and big data for various publications including Forbes, the Huffington Post and LinkedIn Pulse.

Bernard Marr

Detailed Table of Contents

Section - ONE: Introduction and setting the scene;
- Chapter - 01: The transformative impact of the intelligence revolution;
- Chapter - 02: How we got to the intelligence revolution;
Section - TWO: Artificial Intelligence in business;
- Chapter - 03: Artificial Intelligence in business;
- Chapter - 04: Using AI to make more intelligent products;
- Chapter - 05: Using AI to provide more intelligent services;
- Chapter - 06: Using AI to improve your business operations and processes;
Section - THREE: Getting ready for the intelligence revolution;
- Chapter - 07: Finding the AI opportunities in your business;
- Chapter - 08: Addressing people and culture needs;
- Chapter - 09: The need for ethics, trust and transparency;
- Chapter - 10: AI needs data (lots of data);
- Chapter - 11: The need for a technology overhaul;
- Chapter - 12: Leadership challenges in the intelligence revolution;
- Chapter - 13: A look ahead;

Reviews

David Carmona, General Manager, Artificial Intelligence at Microsoft

The Intelligence Revolution is a complete guide for business leaders who want to truly transform their organization with AI. It provides a comprehensive framework to identify and implement a company-wide strategy to put AI into action.

Gary Shapiro, President and CEO, Consumer Technology Association

Amid the dizzying array of AI uses and developments, having a straightforward guide to what this technology is and how businesses can use it is invaluable. The Intelligence Revolution is an important read for any executive who wants to thrive in the AI future.

Leslie Stevens, President, Ortho-Tain, Inc.

Bernard Marr has written an exceptional must-read manual on the opportunities and challenges of the AI revolution... the most significant technological opportunity for any and all businesses. Learn from one of the best, gain his insights and utilize his blueprint to prepare for the greatest revolution of our time.

Bruno Aziza, Group Vice President, AI & Data Analytics Cloud, Oracle

Bernard Marr has done it again! This time with a book on AI, the most transformative business and technology trend of our times. The Intelligence Revolution is easy to understand and packed full of real-world examples and practical templates. A must read for ANY business and technology leader.

Dr. Kirk Borne, Principal Data Scientist and Data Science Fellow at Booz Allen Hamilton

Bernard Marr has put business leaders in the driver's seat of the intelligence revolution with this excellent AI strategy guidebook, which dives into the broad spectrum of AI capabilities and technologies. The book avoids AI hype and instead offers an intelligent alternative: a wealth of forward-looking practical advice, while consistently demonstrating how AI will drive business success when it blends with time-tested business principles, focused on people, culture, leadership, goals, priorities, strategy, and governance. No business will be left untouched by the intelligence revolution, which is transforming and disrupting people, products, and processes everywhere. Get this book and get your business moving fast-forward with AI.

Andy Rubin, Chair, Pentland Brands

The Intelligence Revolution urges every business from tuna fishing to toothbrushes to embrace AI or risk being irrelevant. Bernard Marr provides a comprehensive strategic template for how to embrace and integrate AI to get the best out of your data and your people in the Fourth Industrial Revolution.

Pascal Bornet, Head of AI, and Digital Innovation, McKinsey & Company

Explaining a complex concept with simplicity is the most difficult challenge for a writer. In this book, Bernard Marr succeeded in enabling any business manager to easily understand AI and how it can bring benefits to businesses. The book is very pleasant to read, and action-oriented, illustrated with practical examples from across all industries. A must-read for the industry leaders of the future.

Conny Björling, Head of Enterprise Architecture, Skanska Group

If you have ever been wondering about what AI means, or been confused and worried about the impact of AI, Bernard Marr will clarify it all in this book for you. Not only will you understand what AI is, you will understand how to embrace it and prepare to benefit from it, regardless of which industry you are in.

Kate Strachnyi, Founder, Story by Data

Bernard Marr is an expert storyteller. In his latest book The Intelligence Revolution, he hooks readers in from the start by revealing how the tuna fishing industry has advanced and transformed over the years; along with a few predictions of how the industry might look in the next 20 years. Every industry is on a similar transformation journey; companies of all sizes and types are adopting new technologies.

This book provides the reader with examples, tools, and knowledge of AI that is needed to increase business success, improve performance, address barriers associated with adopting AI technologies, and build a company that is equipped for the future. I highly recommend this book to anyone that wants to understand the impact of AI and wants to strategically prepare for the intelligence revolution and use AI to boost business success.

Tina Rosario, Chief Data Officer, SAP

Bernard Marr has written an insightful book on the value of Artificial Intelligence with tools and techniques for all companies across all industries. His simple to understand concepts de-mystify AI. If you needed a kick starter to get yourself moving on your digital innovation ideas this is the book to do it!

The Intelligence Revolution is a complete guide for business leaders who want to truly transform their organization with AI. It provides a comprehensive framework to identify and implement a company-wide strategy to put AI into action.
David Carmona, General Manager, Artificial Intelligence at Microsoft

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