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Brand Psychology: Brand Me - Exclusive Content for MRS Members
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income.
Following author Jonathan Gabay's recent talk at the MRS Member's Evening in London, Kogan Page are happy to offer MRS members exclusive access to the Brand Me, the chapter from Jonathan's book, Brand Psychology, on which his recent presentation was based. Simply complete the form below for exclusive MRS Member access to this chapter.
MRS members can also order copies of the book with a 25% discount when using the code MRS25 at koganpage.com.