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Innovation and Best Practice
for Business Success

Established 1967



Persuasive Copywriting Preview Chapter

In this free sample chapter from Persuasive Copywriting: Using Psychology to Engage, Influence and Sell, Andy Maslen explains why we should take advantage of the fact that people like being complimented and weave compliments into our copy. Savvy copywriters like you will want to read it, so download it now!

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